Everything is Purple!!! That the very first thing i heard when Asap Rocky dropped purple swag, the funny part is the track is actually catchy. I'm so used to music sounding like its from one the southern states I stopped listening to a very large majority of the music that has been coming out. I heard "Harlem is what I reppin" and i thought we might have another Waka Flaka on our hands but that seems to be more further from the truth that anything.

Asap Rocky is something new something fresh, For a long time I was listening to the track everyday because of is catchy tunes and dope visuals. The white girl with the grills threw me off, not that it cant happen but its rare to see in 2011 at least for me.

Swag! Swag! true to the game Asap seems to be a young dude that chills with the homies and lives life to the fullest while still keeping a level head. He talking about the streets and it been a while since we have heard that New York swagger come back.

Yes hes another underground catch that made in off the inter-webs but its the way music has gone. The music video is the hustle. 25years ago it used to be selling that outside your trunk, not you drop that tweet and send mad people your link and if your dope your in.

 

Like many artist coming out these days, there careers are short lived because they're young and either done have the longevity of say a Jay-z or the backing like Mac Miller, but Asap Rocky is one of the many new it guys and it doesn't seem like his music is going to stop getting better, but time will tell for the Harlem cat.

He has been rapping serious since he left high school and produced "Peso" when he was just 17. So this is not a game for him this is life and he living to the fullest.

Live, Love, Life.....SWAG!!!