Oct 6, 2009

The Award Tour aka Phillip Annand



Phillip Annand's independent fashion brand, The Award Tour. Annand started custom printing tees for friends in high school, and the brand has expanded to include a summer and winter collection. His collection including screen-printed tees, hoodies,
  hats and scarves.
  I decided to look into getting them
  screen-printed. "I got 100 shirts screen-printed, brought them into school, and [they] sold
 out in two days with triple the profit." He followed up
  with a collection of four T-shirts a few months later, and the project only expanded from there."Originally, I started doing Award Tour for my friends and me," Annand says. "All of my friends were sort of conscious of a street wear style, so the brand is things that we would wear, stuff that I wear. The collection changes from season to season reflecting my personal style and how it changes from time to time." Although Annand designs his line under the pretense of street wear, people with a variety of tastes could make good use of any of the pieces. The designs, particularly the tees, are extremely wearable in the day-to-day lives of college student. The future holds big things for Annand and Award Tour. The extent of the brand's fandom has already allowed Annand such opportunities as attending the recent MTV Video Music Awards and writing for. Hypebeast, a pop culture blog collective that gets eight million views a month. Despite Award Tour's success, Annand is unsure if the brand will be his career in the future. "Award Tour isn't the only thing I'm doing right now, but it's definitely something that's going to continue for years to come." As for his advice to someone hoping to enter any creative or business career, Annand says, "If you're going to do something, make sure you're doing something you enjoy."
Smurk,
Follow your dreams

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